CONCEPT

HERITAGE AND EVOLUTION
Evolving the history and heritage of clothing through our own unique sensibility and vision.

DESIGNER

HIDEAKI YOSHIHARA
Born in 1969 in Tokyo Japan.

YUKIKO ODE
Born in 1969 in Gunma Japan.

HISTORY

1998: Launched "green" and started working as designers.
FW 2005 ‒ SS 2009: Presented their collection on the runway.
2009: Announced a hiatus from their creative activities.
FW 2013: Returned to the industry and relaunched the brand as "HYKE."
FW 2014: Collaboration "MACKINTOSH × HYKE" launched. Released worldwide. (Until FW 2016, for 5 seasons. Also released Men's collection for SS 2016 and FW 2016).
SS 2015: Collaboration "adidas Originals by HYKE" launched. Released worldwide. (Until FW 2016, for 4 seasons).
SS 2017: Collaboration "BEAUTIFUL SHOES × HYKE" with TOSHINOSUKE TAKEGAHARA launched. (Ongoing).
FW 2017: Collaboration "CHACOLI × HYKE" launched.
November 2017: Awarded the 35th Mainichi Fashion Grand Prix.
January 2018: Released the album "#1", featuring music created for HYKE installations and videos. iTunes Amazon Spotify
SS 2018: Collaboration "THE NORTH FACE × HYKE" launched. (Until FW 2019, for 4 seasons).
FW 2019: Collaboration "JULIUS TART OPTICAL × HYKE" launched.
SS 2020: Collaboration "adidas by HYKE" launched. (Until FW 2020, for 2 seasons).
March 2021: Collaboration with THREE "THREE x HYKE AIR PLANNING SCENT REVERSABILITY," a room fragrance made with natural essential oils, launched.
September 2021: Collaboration with Moncler Genius "4 Moncler HYKE" launched.
SS 2022: Collaboration with PORTER (Yoshida & Co., Ltd.) "PORTER × HYKE" launched.
FW 2022: Collaboration with Marbot "Marbot × HYKE" launched.
January 2023: Collaboration with Moncler Genius "4 Moncler HYKE" 2nd collection launched.
SS 2023: Collaboration with KEEN "KEEN × HYKE" launched. (Until FW 2023, for 2 seasons).
SS 2024: Collaboration with THE NORTH FACE "TNFH THE NORTH FACE × HYKE," focusing on high-performance trail running gear, launched.
SS 2024: Collaboration with PPACO "PPACO × HYKE" launched. (Ongoing).
FW 2024: Collaboration with foot the coacher "foot the coacher × HYKE" launched.
FW 2025: Collaboration with PORTER (Yoshida & Co., Ltd.) "PORTER × HYKE" launched.
FW 2025: Collaboration with E5 EYEVAN "E5 EYEVAN × HYKE" launched. (Ongoing).
FW 2025: Collaboration with END CUSTOM JEWELLERS "END CUSTOM JEWELLERS × HYKE" launched. (Ongoing).
FW 2026: Collaboration with EDDIE BAUER "EDDIE BAUER × HYKE" launched.